AI for distribution: Automate WhatsApp and email orders into your ERP

SEION connects the channels your customers already use with your ERP to read, validate and enter B2B orders without manual data entry.

WhatsApp BusinessEmail and PDFERP and CRM
The challenge

Managing distribution orders is still manual work

Your customers order via WhatsApp, email, phone or through the sales rep. Then the team has to enter it into the ERP line by line before the route cut-off time.

WITHOUT SEION

Orders across several channels

WhatsApp, email, phone, sales reps and B2B portals coexist with different formats.

WITH SEION

Less typing

WhatsApp, email and PDF orders arrive structured and ready to review.

WITHOUT SEION

Hours copying data

References, quantities, units and prices are entered manually into the ERP.

WITH SEION

Focused team

SEION enters what is correct into the ERP; the team only reviews exceptions.

WITHOUT SEION

Errors and incidents

An old code, an incorrect tariff or a misread unit creates delays.

WITH SEION

Fewer errors

Codes, tariffs and units are validated against the ERP before entry.

Before cut-off: orders ready for delivery routes.

Automated B2B orders, from any channel to your ERP

SEION connects to your ERP, CRM, WhatsApp, email and telephony. It does not replace anything: it connects the pieces so you can stop copying and pasting orders.

Esquema de SEION conectado al ERP, CRM, WhatsApp, email y telefonía

Reads orders in any format

Messages, emails, PDF, Excel, photos of order sheets and call notes.

Validates before entering

Checks item, sales unit, tariff, conditions, stock and delivery date.

Enters it in your ERP

The order enters your system in a structured way and is ready for warehouse or admin teams.

Confirms with the customer

The customer receives an answer through the same channel used to place the order.

Works with the tools you already use

We adapt to any tool in your business. These are common examples in distribution:

01ERP
SAP Business One, Microsoft Dynamics 365 Business Central, Sage 200, a3ERP, Odoo
02CRM and sales force
Salesforce, HubSpot, Pipedrive, presales apps and van sales
03Channels
WhatsApp Business, Outlook and Microsoft 365, Gmail and Google Workspace
04Telephony
Cloud PBX platforms such as Aircall or Ringover
Do you use another system? We review it with you during the diagnosis.

Automation for every type of distributor

We adapt workflows to your catalogue, units, tariffs and real way of working.

01

Food and beverages

Hospitality and retail orders via WhatsApp, email or sales reps before route cut-off.

02

Wholesalers and cash & carry

Large catalogues, customer-specific tariffs and orders in Excel or PDF.

03

Industrial supplies

Technical references, manufacturer equivalences and urgent orders.

04

Pharma and medical supplies

Order taking and availability queries without processing patient data.

How AI order automation works

Receives

The customer orders via WhatsApp, email, phone or portal, as usual.

Understands and validates

SEION extracts items and quantities and checks them against catalogue, tariff and stock.

Enters and confirms

The order goes into the ERP and the customer receives confirmation.

Tres pasos de automatización de pedidos

Customer orders

  • Order taking via WhatsApp, email and phone
  • Reading PDF, Excel and photos
  • Conversational B2B catalogue

B2B customer service

  • Order and delivery status
  • Invoice copies
  • Incidents and returns

Admin and purchasing

  • Supplier invoices
  • Delivery note reconciliation
  • Daily reports
Illustrative example

WhatsApp order before route cut-off

A customer writes to the distributor's WhatsApp. SEION identifies the customer, interprets the order, validates references, stock and tariff, enters it into the ERP and replies with confirmation.

Conversación de WhatsApp con pedido automatizado en SEION

Sales admin

Less manual entry and more exception control.

Sales team

More visit time and less time writing down orders.

Warehouse and logistics

Complete orders on time for route preparation.

From your current operation to automated orders in around 2 months

We implement in phases, starting with the highest-volume workflow. The exact timeline depends on each project and is defined during the diagnosis.

Implantación de automatización de pedidos en tres fases
01

Operational diagnosis

We review channels and where most time is lost.

02

Automation map

We prioritise workflows, integrations and key rules.

03

Go-live

We activate the first workflow and adjust it with real orders.

FAQ about AI for distributors

Can order management be automated without changing ERP?

Yes. SEION connects to your current ERP and enters orders into it. It can also integrate with CRM, WhatsApp Business, email and telephony.

What happens if the AI does not understand an order?

It does not enter it blindly. If something is unclear, it asks the customer or sends it to a team member for review.

How long does implementation take?

It is usually phased and can be running in around 2 months, depending on systems, channels and scope.

Free diagnosis

Request your free order automation diagnosis

We review how your orders arrive today, which systems you use and what can be automated first.

  • No cost and no commitment
  • We analyse your channels and current ERP
  • We propose the first workflows to automate

Tell us about your case

Thank you. We have received your request and will contact you to schedule the diagnosis.